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With the rapid development of network information technology, logistics, and transportation service systems, the number of users in the online shopping market proliferated. In clothing e-commerce enterprises, the service interaction relationship around products and services existed constantly. Regarding information broadcast, shopping websites offered online customer service support and provide communication regularly through interactive marketing. Such interactive processes could improve the apparel industry's consumer experience and trust building. Effective and efficient interaction of the marketing process would be essential in building consumer loyalty and satisfaction that would keep customers' repurchasing intention. The purpose of this study was to investigate the significant difference in Sichuan consumers' online purchase intention on apparel products with different control variables (gender, age, income, and education); to examine the influencing mechanism of the Sichuan consumers' online purchase intention for apparel products with the influence of interactive marketing based on product value, trust, and attitude; and to put forward feasible suggestions to online apparel shopping platforms by improving consumers' attitudes and perceptions for interactive marketing campaigns. Four hundred completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in March 2023. The results showed that perceived value, trust, and attitude significantly impacted purchase intention. Other variables based on feedback handling, customer care, interactive environment, interactive content, interactive features, incentives, and information release speed would also show impacts on interactive marketing in online platforms.