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The rise and rapid development of the service industry improved people's living standards and the national economy. Vigorously developing the service industry became essential in studying sustainable economic growth. As a kind of service industry, the catering chain industry needed a unique marketing standardization model for the acceptance of the general public. With the improvement of available living standards, the catering chain industry allowed people to enjoy the varieties of food selection and the marketing standardization for more comprehensive options and follow-up. This study took Nanjing as the background with the study of consumer satisfaction in the revitalization of the catering chain industry through the tool of marketing standardization. The purpose of this study was to explore the significant difference in consumer satisfaction in the catering chain industry among groups of control variables of Nanjing residents under the marketing standardization, to examine the influencing mechanism of Nanjing consumer satisfaction on catering services based on perceived value and marketing standardization, and; to suggest feasible and functional strategies for improvement in the catering chain industry under the marketing standardization for sustainable consumer satisfaction in Nanjing. Four hundred completed questionnaires of Nanjing consumers were collected through the online WeChat platform by random sampling in January 2023. The results showed that consumer satisfaction was significantly impacted by perceived value and marketing standardization. Further suggestions for better consumer satisfaction in behavioral patterns in the catering chain industry based on value and standardization of environment, price, product, and service.