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With the development of China's social economy, more families could choose different educational paths. At the same time, parents' desire for students to receive international education and the younger age of studying abroad became an increasingly prominent trend. In the overseas education market, overseas education services became a handful of assistance to mainland Chinese students who decide to advance their learning. This study took the group of students as the research object based on their selection intention as a dependent variable related to influencing factors of behavioral and usage elements. The purpose of this study was to explore the significant difference in selection intention in using education services among groups of control variables of Guizhou students; to examine the influencing mechanism of Guizhou students on overseas education services selection intention based on behavioral intention and use intention; to suggest feasible and practical strategies for improvement in the overseas education service to Guizhou students' selection process and intention. Four hundred and ten completed questionnaires of Guizhou students through the online WeChat platform by random sampling in January of 2023. The results showed that selection intentions were significantly impacted by behavioral and use intentions, attitude, subjective norm, perceived behavioral control, perceived usefulness, and ease of use, respectively. Further suggestions for better understanding student behavioral patterns in using education services would be relevant for developing the overseas market.