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Contemporary women were getting more outstanding in this era, and their identitythinking minds changed this society unprecedentedly. With the increasing working women force in culture, women used all possible means, such as powerful inner abilities and beautiful outer images, to win opportunities for survival and development in this talented society and showed their charm and influence. Therefore, the requirements for women's dress would be demanding based on their product. This study selected the brand recognition of women's clothing consumption. It combined the needs of women to determine the factors that affect the choice of clothing for their identity in Sichuan under the trend of "Her Economy Era." The purpose of this study was to explore the significant difference in brand recognition of women's clothing consumers among different demographic variable groups in Sichuan under the "Her Economy Era"; to examine the influencing mechanism of brand recognition for women's clothing consumers based on influencing factors of community identity and brand image, and; to put forward feasible suggestions on better development strategies with respective variables for brand recognition under the "Her Economy Era." Four hundred and seven completed questionnaires of Sichuan female consumers were collected through the online WeChat platform by random sampling in January and February 2023. The results showed that women's community identity and brand image significantly influenced brand recognition during the "Her Economy Era." Other factors impacting women's attitudes toward interdependency, influence, connectivity, product image, service image, user image, corporate image, and visual image were reviewed in this study. They significantly influenced the women's perception of brand recognition under the "Her Economy Era," respectively.