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New media technologies and forms were connected increasingly with offline economic life, profoundly affecting our lives and significantly changing the original media ecology. In particular, the rise and development of a large number of mobile social platforms, among which the micro-communication platform represented by WeChat, had gradually emerged and become an indispensable marketing and promotion channel in modern times, promoting the transformation of marketing and promotion activities to the mobile terminal. The macro-environment and micro-environment also adopted the micro-business marketing model. This study conducted an empirical analysis of the marketing situation. It analyzed the future development prospects of micro-businesses through the influencing factors of consumers' desire to purchase in micro-businesses. The purpose of this study was to explore the significant difference in purchase intention of micro-business shopping mode among different demographic variable groups in gender, age, and income in Sichuan; examine the influencing mechanism of the Sichuan consumer purchase intention based on micro-business shopping mode, and put forward feasible suggestions on providing better strategies for micro-business shopping mode on consumer purchase intention in Sichuan. Three hundred ninety-five completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in June and July 2022. The results showed that perceived value and trust impacted consumer purchase intention through the micro-business shopping mode. Further suggestions were created to improve the promotional strategy on a micro-business shopping mode for better consumer purchase perception and satisfaction.