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Consumers often exhibited impulsive buying as immediate, emotional, and irresponsible, especially under live e-commerce platforms. Supported by the customer inspiration theory, this study explored the psychological mechanism underlying impulse purchases in an e-platform that differentiates traditional web shopping by the strong sense of presence in e-commerce marketing in clothing purchases based on impulsive purchase intention. Furthermore, it could be indicated that social and co-presence have more potent influences on impulse purchase intention than physical presence, thus proving a more substantial effect of social factors on impulse purchase intention than biological factors in the e-commerce environment. The purpose of this study was to explore the demographic factors of clothing e-commerce live platform on consumer impulse purchase intention based on gender and age groups in Sichuan, to analyze the influencing factors of clothing e-commerce live platform on consumer impulse purchase intention in Sichuan, and forward relevant suggestions for improving the clothing e-commerce live platform on consumer purchase behavior and perception. Five hundred and seventy-one completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in May 2022. The results showed that all influencing factors of platform interactivity, anchor interactivity, information interaction, entertainment interaction, positive emotional awakening, and personal impulsive trait impacted consumer impulse purchase intention on clothing through the live e-commerce platform. Further suggestions were made to enhance the live e-commerce platform to improve consumer purchase intention in the clothing sector.