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The official business strategies and user preferences restricted the sustainable development of the liquor industry. The increasing market demand brought innovative requirements to alcohol producers and showed a new trend for the future development of liquor sales in Sichuan. The liquor industry developed patterns of sales and customer strategies to promote more extensive sales in the competitive markets through the influencing factors of perceived value, perceived quality, and service quality relating to customer satisfaction which extends to purchase intention. The purpose of this study was to explore the significant difference in liquor consumption among different demographic variable groups of gender, age, and income in Sichuan; evaluate the customer satisfaction strategy's influence on Sichuan liquor consumer purchase intention and satisfaction, and put forward feasible suggestions on providing a better customer satisfaction strategy on liquor consumption intention in Sichuan. Four hundred and nine completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in July 2022. The results showed that perceived value, perceived quality, and service quality impacted Sichuan consumers' purchase satisfaction and intention through liquor promotion. Further suggestions were made to enhance the promotion strategy for liquor consumption in the Sichuan market.