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Customer satisfaction would be essential to the success of industrial products such as milk in today's marketing planning. This paper presented a conceptual model to measure the relative impact of various factors on customer satisfaction for business owners attempting to find different ways to measure customer satisfaction. They had tried to find possible platforms to build mutual trust between their activities and regular customers in building customer loyalty. Loyal customers would be considered the best source for promoting products and services through word-of-mouth and other marketing tools. Therefore, detecting key components for customer satisfaction played an essential role in the success of any organization. The purpose of this study was to explore the demographic factors of dairy product supply on consumer satisfaction based on gender, age, and marital status groups in Sichuan; evaluate the influencing factors of dairy products on customer satisfaction in Sichuan, and put forward relevant suggestions for improving consumer satisfaction in promoting the brand image of dairy products in Sichuan. Four hundred and eight completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in July 2022. The results showed that corporate image, logistics and distribution service, after-sale service, shopping mall environment, consumer expectation, perceived quality, corporate reputation, perceived value, and service quality impacted Sichuan consumers' satisfaction through the dairy product promotion strategy. Further suggestions were made to enhance Sichuan consumers' satisfactory perception and purchasing intention in dairy product consumption.