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Since knowledge payment entered the public eye, many knowledge payment platforms had also been launched, and platform companies had begun to compete fiercely for users. However, due to the low user stickiness of knowledge payment platforms, severe user loss and other problems started to appear. This study selected the users of the knowledge payment platform in Sichuan as the research object, studied the influencing factors of user satisfaction as the research focus, and discussed the influence of various factors on the intention to churn through the improvement of consumer satisfaction. The purpose of this study was to explore the significant difference in user churn intention of knowledge platforms among different demographic variable groups in Sichuan age, occupation, education, and internet usage, to examine the influencing mechanism of the Sichuan user churn intention of the knowledge payment platform, and to put forward feasible suggestions to knowledge payment platforms in avoiding churn intention by improving consumption satisfaction. Four hundreds and ten completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in June 2022. The results showed that all influencing factors of perceived benefit, media richness, and flow experience significantly impacted consumer satisfaction, which could reduce consumer churn intention by improving the knowledge payment platform. Further suggestions were made to enhance the operation of the knowledge payment platform for retaining consumers.