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Corporate Social Responsibility (CSR) became essential for organizations to run their business. Consumers were increasingly aware of this and expected it from organizations. Businesses and consumers were increasingly concerned about environmental protection, food safety, and health issues affecting their health and lifestyle. Consumer engagement in social media's CSR activities positively impacted their purchase intention with the attention of public conscientiousness. The purpose of this study was to explore whether there would be any significant difference in the purchase intention of catering consumers among different demographic variable groups; to investigate the influencing mechanism among the following groups of factors: the relationship between consumer responsibility, community responsibility, environmental responsibility, charity responsibility, public welfare responsibility, economic responsibility and corporate social responsibility and its significance; and to evaluate and suggest feasible suggestions for purchasing tourism products based on brand image strategy. Four hundred thirty-one completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in June 2022. The results showed that all influencing factors significantly impacted consumer purchase intention of food and beverage products. Further suggestions were made to improve the CSR strategy on consumer purchase intention on food and beverage in the Sichuan market.