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Green purchasing behavior would consider of great significance to the realization of carbon reduction goals for the Chengdu area. This study used new energy vehicles to explore the driving factors of green purchase through psychologically perceived quality, product quality, product image, corporate image, and policy support, which could be the main factors of green purchase. Behavior motivation indirectly affected green investment through behavior intention concerning the environmental effects. The purpose of this study was to explore the demographic characteristics of new energy vehicles in Chengdu consumers' purchase intention based on gender, age, and income groups; analyze the influencing factors of sustainable development of new energy vehicles to Chengdu consumers' purchase intention, and evaluate and suggest for improving the promotional strategy on new energy vehicle for better market development in Chengdu. Three hundred ninety-five completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in July 2022. The results showed that policy support, corporate image, consumer perception, marketing promotion, product quality, and facility support impacted consumer purchase intention through the sustainable development of new energy vehicles. Further suggestions were created to improve the NEV promotional strategy in Chengdu and other parts of China.