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Technology's dynamic advancement shaped the Sichuan food and beverage industry. The massive shift in the industry resulted in consumers seeking readily accessible information through various platforms, primarily social media, influencing consumers' pre-purchase opinions before purchasing. This study focused on consumers' purchasing behavior, specifically in Sichuan's food and beverage industry, through online food image community marketing strategy having the impacts of social media on consumers' purchasing intention from Sichuan consumers. Three objectives of this study were to explore how online food image community marketing affects Sichuan consumers' purchase intention based on gender and age; investigate the online food image community marketing based on the influencing factors of perceived usefulness, perceived ease of use, appearance design, functional feature, vision feature, and design feature impacting consumers' purchase intention, and evaluate and suggest feasible suggestions for improving online food image community marketing to Sichuan consumers' purchase intention. Three hundreds and ninety-five questionnaires from Sichuan consumers were collected through the online WeChat platform by random sampling in May 2022. The results showed that perceived usefulness, perceived ease of use, appearance design, functional feature, and vision feature significantly impact consumer purchase intention through online food image marketing strategy. This study's result could offer more dynamic views for online photo image community marketing to generate a better plan for attracting more food consumers.