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As an essential part of civilization's social and cultural development, sports leisure became a meaningful way for many people to relax and exercise. At the same time, with the development of China's economy, the improvement of people's income level, and the increase of residents' holidays, more and more people would begin to pursue spiritual needs other than material things. At the same time, the national level advocated sports and fitness, which brought unprecedented opportunities to China's sports and leisure industry. As a huge consumer group, college students gradually normalized their sports and leisure consumption behavior for health and physical concerns through the new concept of student personal development. The purpose of this study was to explore the significant difference in Chengdu college students' purchase intention of sports and leisure products among different demographic variable groups; examine the influencing factors of Chengdu college students' purchase intention of sports and leisure in Chengdu, and propose feasible suggestions for promotional strategies to improve Chengdu college students on sports and leisure product sales. Four hundreds completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in July and August 2022. The results showed that perceived ease of use, trust, and usefulness impacted consumer purchase intention through sports and leisure goods promotion. Further suggestions were made to improve additional sports and leisure goods promotion to college students nationwide.