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With the rapid development of live broadcasts, various brands reorganized their marketing era of the live broadcast. Live broadcast marketing brought better visibility and reasonable sales conversion rates for businesses. The combination of live broadcasting and the liquor industry had yielded considerable benefits with live broadcasting emerging interactive marketing model. This paper introduced the live broadcast form of anchor products, studied the influence mechanism of live broadcast interactive marketing of liquor brands on consumers' purchase intention, and provided marketing suggestions for merchants to conduct live broadcast interaction through literature research, market research, and construction of the S-O-R model. The purpose of this study was to explore the demographic factors of liquor brand purchase intention based on gender, age, education, occupation, and income groups in Chengdu, to analyze the influencing factors of the online marketing strategy of liquor brands on Chengdu liquor consumers' purchase intention, and to put forward relevant suggestions for improving the online marketing strategy of liquor brands on consumers' purchase behavior and satisfaction. Three hundreds and fifty-two completed questionnaires of Chengdu consumers' purchase intention were collected through the online WeChat platform by random sampling in July 2022. The results showed that all influencing factors of visual rendering, professionalism, responsiveness, ease of use, interesting element, social presence, and trust impacted consumers' purchase intention on liquor sales. Further suggestions were made to optimize liquor brands' online marketing strategy for consumer satisfaction.