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The study was conducted to assess the mediating impact of customer satisfaction on the predictive relation between promotional strategy and purchase satisfaction among Sichuan consumers in domestic smartwatch sales. The research also focused on customer satisfaction affected by brand image, perceived value, symbolization, functionality, usage experience, emotional value, economic value, and functional value. This study aimed to explore the demographic factors of domestic smartwatch promotion in consumer satisfaction based on gender, age, occupation, and income groups in Sichuan; analyze the influencing factors of domestic smartwatch promotion to consumer satisfaction in Sichuan, and put forward relevant suggestions for improving the promotional strategy on domestic smartwatch sales in Sichuan. Four hundreds and twelve completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in July 2022. The results showed that all influencing factors impacted consumer purchase intention in domestic smartwatch sales through promotional strategy. Further suggestions were created to improve the domestic smartwatches' marketing strategies for sales nationwide.