ไม่มีข้อมูลบทคัดย่อภาษาไทย
With the vigorous development of global mobile network information technology, China entered the era of mobile networks. Mobile phones also became the primary way for online audiences to communicate, entertain and obtain information. Mobile Internet culture became the most dynamic industry in China's cultural sector. E-sports games began to be recognized by the public and received widespread concern because of their long life cycle and high user stickiness. Three objectives of this study were to explore how competitive mobile game products affect Henan game players' reuse intention based on gender, age, and education differences; investigate the mobile game products based on the influencing factors of perceived usability, perceived ease of use, positive emotion, system quality, perception match, and perceived cost impacting on game players' reuse intention, and; evaluate and suggest feasible suggestions for improving competitive mobile game products for Henan game players' reuse intention. Four hundreds and sixty-five questionnaires from Henan online game players were collected through the online WeChat platform by random sampling in May 2022. The results showed that perceived usability, perceived ease of use, positive emotion, system quality, perceptual match, and perceived cost significantly impact gamer player reuse intention through mobile game products. This study's result could offer general views of game players' preference in replaying online games through their perceived game channels.