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With the development of the new Internet era, different changes occurred in consumer behavior and the competitive environment. The Internet economy, new media, and new technologies had been popularized, and shopping methods and e-commerce had been constantly updated. Marketing methods had significantly been challenged. In the growing Internet celebrity economy, there were also some negatively stigmatized Internet celebrities participating in it. This paper mainly analyzed the phenomenon of stigmatization of its impact on the internet celebrity economy, explored the influencing mechanism included online purchase intention, customer perceived value as well as the interrelationship between different variables in online impacts, purchase value, and cost having any influence on the consumer buying decision, and combined results for feasible suggestions for better control to Internet celerity economy. Twenty-nine hypotheses were set to examine the network of interrelationships between different sets of influencing factors and dependent variables. Based on 480 respondents of the consumer through the WeChat survey platform from Sichuan between February and March of 2021, most results showed with the significant impacts between independent variables and dependent variable except online behavior experiential interaction had no significant impact on online physical presence, online social presence, and online social self-presence due to such behavior had already considered as a regular practice in online shopping procedure for most consumers.