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With the rapid development of the online game industry, more and more enterprises began to attract more consumers to use their services and product. In Guizhou, the online game market could be one of the critical developments in the entertainment sector for the number of young consumers. This research focused on investigating how online marketing empowers consumers to market the products, study the various tools and techniques for influencing consumer purchasing decision and brand perception and suggest policies to game developers for game enhancement in the online game industry. Fourteen hypotheses were set to test the influence of affiliation identify through four variables of emotional experience, game focus, positive attitude, and self-identity to test the effects with a fun experience, immersive experience, and buying intention. The results showed that all emotional experience, game focus, positive attitude, and self-identity significantly influenced immersive experience, fun experience, and buying intention from Guizhou gamer players. On the other hand, the analysis could serve as information and a source of investigation for an online game developer's future marketing strategy for online game promotion.