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This study focused on the relationship between multi-channel network institutions and bloggers in the short video industry and discussed Sichuan bloggers' organizational support and innovative behavior mechanism in multi-channel network institutions. Based on reviewing the current situation and development trend of organizational support theory and innovative behavior research, this paper used a combination of theoretical and empirical research methods to analyze the organizational support, organizational support, and supervisor support of bloggers in multi-channel institutions in Sichuan. This study aimed to investigate the Sichuan market's organizational support perception for blogger groups in innovative behavior; explore the influencing mechanism among the influencing factors to perceptive organizational support, and; evaluate the improvement of a multi-channel network with adequate support to respective economic benefits in Sichuan. Four hundreds and seven completed questionnaires of Sichuan bloggers were collected through the online WeChat platform by random sampling in July 2022. The results showed that organizational support, supervisor support, and colleague support significantly impacted perceived organizational support and innovative behavior for the multi-channel network policymakers in considering the development of innovative intentions for local bloggers.