ไม่มีข้อมูลบทคัดย่อภาษาไทย
This study investigated the relationship between promotional messages, promotional formats, promotional prices, innovation, enjoyment, interaction, leadership opinions, and travel intentions for creative travel destinations. The growing concept of creativity introduced into the tourism sector, and innovative tourism considered as a strategy to regenerate destinations materially, culturally, and socially. To develop tourism products and services that incorporating creative concepts and meeting tourists needed by creating more positive and lasting forms of experience. This study's objectives were to explore Sichuan tourism promotion strategies on local consumers' travel intentions in the post-pandemic era based on gender, age, and income demographic factors; analyze the influencing factors of Sichuan tourism promotion strategies on local travelers' intentions based on publicity information, promotional format, promotional price, novelty, pleasure, interactivity, and opinion leader comment, and; suggest the improvement of policies and strategies on the Sichuan tourism promotion on travelers' intention in the post-pandemic era. Five hundred and fifty-five questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in July 2022. The results showed that publicity information, promotional format, promotional price, novelty, pleasure, interactivity, and opinion leader comment significantly impact Sichuan consumers' travel retention. As a result, this study would send the messages to Sichuan travel agency in enhancing their promotional strategies for increasing travel intention of local consumers during the post-pandemic era.