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With the continuous development of the market economy and the completed opening of China's retail business to foreign investment, more and more foreign retail giants were aggressively joining the Chinese retail market, making the competition in the retail market more intense. Under this background, retail and commercial enterprises preferred to gain a foothold in the fierce competition. They would strengthen the management of enterprises, especially the leadership of marketing in order to increase consumers' purchase. Among many retail enterprises, clothing retail had a large audience and a wide range of consumers, making it an indispensable part of the retail industry. Therefore, this research used the consumers in Chengdu to investigate the influence mechanism of clothing retail marketing management on consumers' purchase intention in the region and to provide feasible suggestions for developing clothing retail enterprises in Chengdu. This study's objectives were exploring the influence mechanism of apparel retail marketing management on Chengdu consumers' purchase intention based on gender, age, and income; analyzing the influence of the working environment, salary and benefits, career development, interpersonal relationship, cognitive identity, emotional identity, and behavioral identity on occupational stability, and; suggesting the improvement of the apparel retail marketing management for improving consumers' purchase intention. Four hundred eighty-eight questionnaires of Chengdu consumers were collected through the online WeChat platform by random sampling in May 2022. The results showed that product shape, price, sales channel, peer participation, opinion leader participation, experience, and service factors significantly impact apparel consumption intention. As a result, this study would suggest the influencing factors of apparel retail sales for Chengdu consumers, and marketers could use the specific analysis to improve their marketing strategies on apparel sales.