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With the advent of the knowledge-based society and the knowledge economy's development, many commercial knowledge service platforms emerged. The pandemic in the last three years would also change the way of using commercialized knowledge service platforms with mixed product quality, low user experience, and retention rate. To promote a win-win situation between the platform and users, this study took knowledge-based payment platforms as the study objective. This study's objectives aimed to explore the impacts of trust and perceived value of users' continuance usage intention to use online knowledge payment platforms related to enterprises; to analyze the influencing factors by the characteristics of opinion leaders to the continuance usage intention of Sichuan consumers; and to propose feasible suggestions on the online knowledge payment platform industry with better services for the needs of the users. Four hundred and six completed questionnaires of Sichuan consumers were collected through the online WeChat platform by random sampling in July 2022. The results showed that all dimensions of trust and perceived value significantly impact consumers' continuance usage intention. As a result, the analysis could serve as an indication for online knowledge payment platforms in creating better user experience and perception for Sichuan consumers in usage intention.