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The rapid development of mobile Internet technology, the coverage of social application platforms, and the popularity of smartphones spawned a new e-commerce model with Chinese localization characteristics - Micronet mode. Micronet would spell as a new socialized distribution model emerging in the mobile Internet era and might become a new format of sharing economic development in China. The rise of targeted business, a unique financial market, had brought great convenience to consumers' production and life and created good opportunities and conditions for entrepreneurs. Consumers believed and selected Micronet mode as a new shopping mode, which would be the key to the continued vitality of the online shopping market. The research objectives of this paper were the study of influencing factors affecting online shopping buying behavior through Micronet mode, investigation of influencing factors of perceived ease of use, perceived usefulness, perceived risk, and customer social interaction, and the degree of influencing factors on purchase intention to consumer purchase behavior. The research survey was performed in July 2021, and 396 Guiyang respondents were received through the online WeChat platform. The results of all hypotheses were confirmed with support to all the research objectives of influencing factors of perceived ease of use, perceived usefulness, perceived risk, customer social interaction toward Micronet mode had a solid relationship to Guizhou's purchase intention.