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With the continuous development of the Internet, a wave of developing new sales models in e-commerce could become a hot topic in the current consumer market. In the fierce market competition environment, understanding the needs of consumers more comprehensively with a new pre-sale sales strategy had been adopted by e-commerce platforms, which became one of the consumption patterns for most consumers in Sichuan. This paper proposed three objectives for investigation: determination of the quality scale in personal and situational factors n pre-sale situation, the impact of consumer perception factors and personal consumer characteristics on the pre-sale mode of the e-commerce platform, and the use of information technology for the pre-sale platform to meet consumer needs. Influencing variables were structured through personal and situational factors to analyze the first study objective and consumer perception factors and personal characteristics for the second study objective. The survey was performed in July 2021, with 410 Sichuan respondents recorded for the sample analysis. The results showed all hypotheses correlating positively with consumer buying behavior. Further suggestions for using information technology in pre-sale mode through e-commerce were made to analyze this study's third objective.