สารนิพนธ์พ.ศ. 2022

A Study on Influencing Factors of Landscape Design on Sichuan Real Estate Customer Buying Intention

ผู้จัดทำ: Zhang Guo
ระดับการศึกษา: ปริญญาโท
สาขาวิชา/กลุ่มสาขา: หลักสูตรบริหารธุรกิจมหาบัณฑิต สาขาวิชาการจัดการ
อาจารย์ที่ปรึกษา: Rapassa Roung-onnam, Somyos Avakiat
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Abstract (English)

With the rapid economic development and the provision of income at the national economic level, consumers became more and more diversified choices for buying their homes and put forward higher requirements for the landscape design of residential areas. The landscape design of the residential regions began to become an essential subject of research. A beautiful residential area could create a comfortable and loving environment for the residents, and it also offered more economic value for the builders of the residential area. House buying psychology indicated an important influence on housing enterprises and landscape architects in landscape design and planning residential areas. This study's objectives included determining the dimensionality of the landscape design for real estate property buyers, understanding the home buyers' behavior and attitudes toward landscape design, and putting forward the enlightenment for the landscape design to property developers in Sichuan. Four influencing variables of dwelling characteristics, environmental, psychological, and overall maintenance factors, were designed to test their relationship with homebuyers' purchase intention. The survey of local Sichuan residents was taken in July of 2021 and 412 Sichuan residents responded to the study through the WeChat platform. The analysis results showed that all hypotheses were tested positively to Sichuan home buyers' purchase behavior in good landscape design.