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With the development of Internet technology, the marketing channels and methods of products had been improved sustainably. Blind box utilized the psychology of consumers to pursue stimulation and then used consumers' curiosity to motivate their buying intention. Hunger marketing was considered the best matching strategy for blind box products to influence Guizhou consumer purchase intention. The objectives of this study were to investigate blind box product sales development trends in the Guizhou market, analyze purchase intention through the elements of hunger marketing strategy, and propose the appropriate concepts and understandings of marketing strategy in the blind box sale. Five independent variables of innovative mentality, curiosity mentality, comparison psychology, brand psychology, and herd mentality were set for the hypothesis tests to consumer purchase intention. The survey was done in June of 2021, and 406 questionnaires were received from the WeChat online platform. The results showed innovative mentality, curiosity mentality, comparison psychology, and herd mentality having a significant influence on consumer purchase intention in blind box sales through hunger marketing strategy except for brand psychology due to its natural deviating from the core concept of blind box marketing.