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This paper introduced the live broadcast form of anchor products, studied the influence mechanism of live broadcast interactive marketing of knitting brands on consumers' purchase intention, and provided marketing suggestions for merchants to conduct live broadcast interaction. Through literature research, market research, and online survey, this paper constructed the research model of marketing impact model for knitting brands based on the S-O-R model. Six influencing variables of attractiveness, trustworthiness, purchase convenience, expertise with the elements of stimuli, and perceived enjoyment and usefulness with the component of the organism were set to test the relationship between impulsive purchase with the element of response. The survey was taken place in August of 2021, and 365 respondents were received for the sample analysis. All hypotheses were shown with a significant relationship to impulse purchasing, and they helped identify market acceptance in network marketing for knitting products in the Sichuan area.