สารนิพนธ์พ.ศ. 2022

An Analysis of Customer Usage Intention of Artifcial Intelligece Veterinary Drug Consultation System in Southwest China

ผู้จัดทำ: Zhao Ruyu
ระดับการศึกษา: ปริญญาโท
สาขาวิชา/กลุ่มสาขา: หลักสูตรบริหารธุรกิจมหาบัณฑิต สาขาวิชาการจัดการ
อาจารย์ที่ปรึกษา: Watt Mong Kwan Jacky, Pattama Roopsuwankun
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Abstract (English)

The number of pets waiting to be examined often limits the time available for veterinary visits; therefore, one veterinary visit would usually not be enough to consult on every trip to veterinary service, especially under the current pandemic crisis. This study used the study model of a new artificial intelligence veterinary drug consultation system by the latest technology of Al in serving pet owners in Southwest China. The technology acceptance model (TAM) for testing pet owners' perception of usage intention was developed through perceived accuracy, integrity, ease of use, convenience, and customer satisfaction. The objectives of the impact of the new artificial intelligence veterinary drug system, the relationship between influencing factors and pet owner usage intention, and the proposal of consultation service improvement were studied through five hypotheses of relationship investigation. This study was taken place between July and September 2021, with 387 study samples were received through the WeChat online platform. This study showed a positive relationship between all five independent and dependent variables. Furthermore, a new artificial intelligence veterinary drug consultation system could be influenced by influencing factors and improving perceived value and attitude toward pet owners.