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As the core part of e-commerce live broadcast, top stream anchors became the bridge between products and consumers with their unique charm, professional product knowledge, and efficient real-time consumer interaction. This study was based on the theory of perceived value, the theory of experience value, and the theory of perceived usefulness in discovering the impacts on consumer purchase satisfaction. The four dimensions of value and perceived usefulness were based on perceived risk, perceived quality, perceived interactivity, and social presence in enhancing the view of corresponding attitudes for Sichuan consumers using Internet anchor for their general purchases. The purpose of this study was to analyze the impact of current consumer satisfaction on the platform economy brought by the top streamer e-commerce, to explore the influencing mechanism between the following groups of factors, and formulate targeted marketing strategies to maintain sustainable development for top streamer e-commerce companies to bring goods and improve consumer satisfaction. Four-hundreds and three Sichuan consumers' questionnaires were collected through the online WeChat platform by simple random sampling in Nov 2021. The results showed that perceived risk, perceived quality, perceived interactivity, and social presence significantly impacted consumer purchase satisfaction through Internet anchors in Sichuan.