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As a multidimensional assemblage of unique associations formed by the working together of functional, emotional, relational, and strategic elements were always present in the public brain. Regions should consider new strategic resources beyond enterprises and product brands and the vital role in developing enterprises for national products. Culture would be regarded as the first clue to consumers' overall cognition of a region's image, representing the core strength of a region and having certain legitimacy. This study aimed to analyze the influence of consumers on the purchase intention of national brands under the blessing of cultural background, explore the influencing mechanism between the relationship between purchase intention and brand trust, brand perception and brand attitude and its significance, and develop targeted strategies to maintain sustainable brand development and improve users' willingness to buy brands to provide valuable advice. Three hundred eighty-six questionnaires of Guizhou consumers were collected through the online WeChat platform by random sampling in May 2022. The results showed that brand trust and cognition impact purchase intention and perceived value, brand image impacts brand trust, and brand awareness and brand loyalty show an impact on brand cognition from Guizhou consumers under the background of cultural confidence. This study further suggested the importance of cultural confidence that affects national brands for consumer purchase intention in Guizhou.