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Customer loyalty counted on the relationship between customer brand experience and loyalty level in attitude and behavior in smart home technology in China. The smart home system was defined for allowing homeowners to control and monitor different devices in the home, including lighting, security, and entertainment through remotely via the internet. The market growth would be quite substantially following the mature development of internet technology. This paper aimed to analyze the relationship between the brand experience in sensory, affective, intellectual, mobility, and connectivity related to loyal attitude and behavioral loyalty in using smart home technology in the Urumqi market. The conceptual framework of customer loyalty was based on the literature review defining the expected customer experience toward loyalty issues using smart home technology. It employed a quantitative survey through the WeChat survey platform, receiving 460 Urumqi residents to offer their view of brand loyalty in smart home technology. The result showed all five brand experiences positively correlating to commitment in attitude and behavior for new and latest technology products. Further proposed integrating brand loyalty pyramid to understand customers' loyalty establishment and brand decision process model to gain more information on making purchase decisions on innovative and technological products for brand operators with a proper strategy for building their customer relationship.