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This paper aimed to determine the factors affecting household satisfaction of purchasing residential property in Jining City, where got an essential economic growth in the last ten years. The local household's attitudes had been improved based on features concerning individual, management, and environment. The relationship of perception variables in personal perception, resident perception, architectural elements, community property management, living environment, and supporting facilities was used to test their association with household satisfaction in the home buying process. The sample of 408 respondents was received through five principal real estate offices representing over 50% of real estate sales in Jining City. The quantitative survey showed that all six customer perception variables were positively correlated with household satisfaction affecting the home buying decision through correlation analysis. This paper also further proposed the buying decision approach that helped households better consider problems, information searching, alternative reviewing, performing a purchase, and evaluating post-purchase process in the property market. The same decision process pattern could offer realtors more understanding of customers' needs in helping for marketing strategy.