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This paper aimed to determine the factors affecting supermarket shopping's customer loyalty in Foshan City, where had strong economic growth among Chinese cities in the last ten to fifteen years. The local customers' attitude toward customer loyalty of their perception from loyalty program service quality, relationship quality, plan, brand loyalty, and customer relationship tendency compared to the well-known service quality theory of SERVQUAL for tangibility, service reliability, responsiveness, assurance, and empathy. The sample of 385 respondents was interviewed at five major local supermarkets in August of 2020 in Foshan City. The quantitative survey showed all four variables of customer attitude of service quality were positively correlated with shopping loyalty through the correlation analysis. This paper also further proposed using business analytics in linking up more information from customer buying and behavioral patterns for building the customized loyalty program to suit the needs of local shoppers with the stronger attachment for supermarket business.