สารนิพนธ์พ.ศ. 2020

The Corporate culture factors: improving loyalty and work relationship for employee at factory operations in Mianyang, China

ผู้จัดทำ: LI, LUO
ระดับการศึกษา: ปริญญาโท
สาขาวิชา/กลุ่มสาขา: หลักสูตรบริหารธุรกิจมหาบัณฑิต สาขาวิชาการจัดการ
อาจารย์ที่ปรึกษา: Somyos Avakiat, Jacky, Watt Mong Kwan
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Abstract (English)

The relationship between organizational culture and enterprise financial performance had been the study, and a researcher had identified a clear link between them. The main aim of the research was to identify and measure the strong relationship between corporate culture and employee loyalty. Methodology: The literature review was adopted as a methodology to assess the learning of an organization's impacts upon process, employee attitude, behavior, and emotion. Findings: Certain dimensions of culture had been identified so far, and research showed that value and norms of an organization were based upon employee relationship and the survey of employee loyalty in views of their retention consideration. The goal of an organization was to increase the level of performance by designing respective strategies to achieve a good relationship. The performance corporate culture had been measured by 201 respondents from a local employee association, and the result was analyzed descriptively through descriptive statistical analysis and analysis of variance results. The study found significantly impact on corporate culture, affecting the level of employee loyalty at the workplace. Recommendation: The influential culture of the enterprise core value-based upon managers and leaders helped in improving the level of performance. Managers related organization performance and learning to each other as they helped in providing a competitive advantage to firms both in business development and loyal employee. Good employees referred to those who have strong employee commitment, excellent experience, and concepts to help the enterprises to move forward with sustainable growth. This paper analyzed the influence of different types of employee-oriented corporate culture and task-oriented corporate culture to the loyalty of knowledgeable workers and searched some practical ways to improve workers' attitudes towards the enhancement of core competitiveness of enterprises.